If you’ve ever worked in corporate America, you understand how important this distinction is.  We have it at number 1 because our dealers appreciate the family atmosphere that runs through all of our facilities and our people. 

You’ll be treated like family here – not like a number. 

We are not part of a publicly traded company or conglomerate. Those types of companies often make decisions based on satisfying Wall Street stock analysts. Their main concern is increasing the earnings per share price, meeting analysts quarterly profit expectations and growing shareholder wealth. At Cornwell, our dealer force is not just one component in a large, intricate machine. 

Our competitors cap how many customers you can have. With Cornwell, you get a geographical territory, which makes a big difference. We know. Our dealer force has several top performers who used to work for our competitors but who made the switch to Cornwell Tools. 

Of course, we’re in business to make money too! But our philosophy is totally different. You can memorize this next sentence, because it drives every decision we make. At Cornwell, our dealers are our only customers. We do not sell direct or through our website. We never compete with our own dealers for a sale.

Our success is tied to your success. If you do well, we do well. It’s that simple. This has been the driving force behind our company’s success since its founding in 1919.

As a result, every decision we make must pass this test: Will this help our dealers be more successful?  

One dealer put it this way, “You’re treated like family here.” 

In this business, that’s huge!



"You’re not a number here. There’s a friendly atmosphere that makes you feel like you’re part of the family. People at Cornwell take a personal interest in how you’re doing, and I like that."

Rick Brown | Chantilly, VA




"Being part of a family owned business means that you’re working with people who really care about you – everyone from customer service to upper management. You are their only customer and they will bend over backwards for you to be successful. That’s incredibly important."

Andy Phelps | Westminster, MD




"I really believe that a company that’s family-owned makes better decisions, especially about things that directly affect dealers. It makes you feel good to know that top managers and executives know you by name."

Brian Freudenburg | Madison, NE